Get in the Boat by Pat Bodin & Robert Schaffner

Get in the Boat by Pat Bodin & Robert Schaffner

Author:Pat Bodin & Robert Schaffner [Bodin, Pat & Schaffner, Robert]
Language: eng
Format: epub
ISBN: 9781946203205
Publisher: Expert Press
Published: 2018-01-21T18:30:00+00:00


Buyer power

On the right side of the X-axis is the threat of buyer power. Any organization that represents more than 5% of your revenue has some power over you. If your organization files with the SEC, you must include those organizations when you report risks to your business.

When I first started my consulting company, our first buyer represented 100% of our business. That buyer, whether they knew it or not, had tremendous influence over us. By the time I was ready to sell the company, that same buyer had decreased from 100% to 15% of our thriving business—substantially less risk, though still reportable risk. Any public company in the U.S. has to report when any buyer represents more than 5% of their business revenue.

Think about how much influence your buyers and your suppliers have over you. As a technologist, help your organization mitigate those risks. You can bring practical plans to the strategists and be relevant because you’re decreasing the risks they’re concerned about.

Factors affecting buyer power include:

• Number of customers

• Size of each order

• Difference between competitors

• Price sensitivity

• Ability to substitute

• Cost of changing



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